The Need: The Special Forces Association – John Kedenburg Chapter based out of West Point, New York is an organization made up of current and former members of the Special Forces military unit also known as the Green Berets. This association sorely needed a new web presence to communicate to its membership, and to stay in line with National association branding guidelines.
The Challenge: The challenge was to make the new web site easy to use for members and the public who use the site to check for news and event postings, as well as appeal to potential new members who live in the surrounding region. Additionally the Association wanted to showcase the history of their elite unit.
The Result: We built a website the Special Forces Association of West Point is now extremely proud of. This site is built upon the WordPress platform for ease of administration. News and events can be created and published very quickly and efficiently. We used iconic imagery throughout the website that tells a story and is representative of this much revered and storied military unit.