The Need: High Falls Mercantile needed a website that would not only support it’s entry into e-commerce, but also include a design that captures the elegance of their brick and mortar store as well as the tone and personality of the store owners and their brand.
The Challenge: The site had to expand beyond just a new design and implementing ecommerce, and also needed to meet the technological challenge of syncing up with their in store point of sale and inventory systems which included one of a kind items as well as backordering of items.
The Result: We developed a custom installation of Magento (a robust open source e-commerce system), integrated it with their in store point of sale and inventory system, allowing inventories, pricing and products to be managed in one place and published to the web. High Falls also began blogging, and we recommended the use of WordPress. We developed a custom install and theme for High Falls and then integrated it with their Magento based website. The site over time evolved into utilizing various social media efforts for promotion and customer engagement.