We live and breathe Websites… and air
Most web design agencies focus on one or two areas of website design. Some agencies do design really well. Some companies add well-structured code to the mix. A few others offer search engine optimization (SEO) services. Some may even help you with your copywriting. But very few offer everything you need to be successful on the web by building a website that combines creative and usable design, state-of-the-art coding, effective copy, content management and last but not least, a site built to perform for the search engines.
Content Management Systems
Rarely do we have a client ask us to develop a static website anymore. Today we understand that clients want control over their brand and their content. We design websites and apps that are content managed. Next Step Digital is not a one-size-fits-all agency, either. We work to understand exactly what your needs are prior to recommending any content management system to build your site on. We have developed sites on Drupal, Joomla, WordPress, Ektron, EZ-Publish and many more. While they all essentially do the same thing, certain aspects of one or the other may be better for certain applications. Our team will work with you to make this recommendation based on your own needs. Once we build it, we will teach you how to use it. We understand you don’t want to have to call us for every image or text update. We’ll give you the keys to the car once she rolls off the factory floor and we’ll train you to drive it like a professional.
Our sites are architected with usability in mind.
Our team focuses on usability and a logical navigation structure to ensure that your customers and website visitors can easily navigate your website without thinking too hard. Once a site’s architecture has been intelligently designed and effectively produced, the succeeding components of a successful website project fall easily into place. Our team has years of experience designing websites that are simple to use, aesthetically pleasing, and most importantly, generate the return on investment your organization needs.
No matter the browser, your website will work.
Working with Next Step Digital means your website will be cross-browser compatible. In today’s ever-changing digital landscape you’ll see that website visitors are using a variety of browsers in a variety of versions. For example, your target audiences may be using IE7, IE8, IE9, Firefox, Safari, Chrome or Opera. If your website is not coded to be cross-browser compatible, your visitors will simply just leave. In turn, you lose traffic and most importantly, you lose potential business. Next Step Digital codes for all major browsers. And we test on each of them thoroughly.
We develop your site to perform for search engines.
Simply put, your website needs to be coded for performance on the search engines. The code behind your website is crucial to how search engines like Google, Yahoo!, MSN and others find and index your website. If your website is not coded properly for search engines, you may never get decent search engine rankings, and most importantly, you will lose traffic and, ultimately, business. We code using best practices that have been proven to work with all search engines. We also are experts at using and reporting from analytics software such as Google Analytics, which shows not only us, but you, the client, that our work has been successful.
Let’s get started, shall we?
We’re ready to design and build the website of your dreams to drive traffic, convert sales, and increase your revenue. Let’s start talking today.