The digital landscape is going mobile… fast.
A couple of quick statistics:
- Of the 4 billion mobile phones in use, more than 1 billion are web-enabled smart phones.
- By 2014, mobile internet usage is expected to overtake desktop internet usage.
- 86 percent of mobile users are watching TV while using a mobile phone.
- One half of all local searches are performed on mobile devices.
The statistics don’t lie and this is only part of the reason why you need to be thinking about mobile for your organization.
Designing and developing mobile applications or mobile-enabled websites requires proven experts that not only understand the unique user interface requirements of mobile devices, but also understand how to create an exceptional mobile extension of your brand. Sometimes the mobile application fills a critical business role that has to work flawlessly on a mobile device. Other times you may just want to create a fun and engaging mobile app to support brand awareness. Whatever your need, our team will listen to you, do our research and then assist in creating a mobile extension of your brand identity, that brings success.
We have a defined mobile process.
To begin, Next Step Digital’s team conducts extensive user and stakeholder interviews to identify key needs for your mobile application or website. We focus on reducing complexity and creating a streamlined and easy-to-use navigation that is much different than designing an interactive website.
Once we have a clear direction on what your goals for the application or website, we can then design the look and feel so that you are given a clear picture and understanding of what we will be building before we write any code.. Then, depending on your needs, we code your mobile application on either a single platform or multiple platforms. We have extensive experience in the three major platforms (iOS, Android, Blackberry). Once the application has been thoroughly tested and passes quality control, we can then deploy your application to the various app marketplaces and provide analytics reporting above and beyond what the platform providers can.
Have you thought about “mobilizing” your website?
You may not need a mobile application. But if you are doing business on the web, chances are you could benefit greatly from providing your users a streamlined and functional mobile experience. Because we understand user needs and what a potential mobile visitor would typically do when visiting your mobile website, we can tailor an approach for your website that provides a streamlined user experience for a mobile visitor.
In most cases, it’s best to not throw the kitchen sink of content at the mobile visitor, so we will assess when a visitor comes to your mobile site, what are the foremost needs they will have given your specific content and offering. Once we have a clear understanding of these requirements, we can design and build a successful mobile experience for your website, but we can also track visits and how successful we have been in achieving our initial project goals.
Let’s get started, shall we?
We’re ready to design and build the mobile application or mobile-enabled website for you that will exceed all of your business needs. Let’s start talking today.