Digital Signage  

What is Digital Signage and why do you need it?

Digital signage, also called dynamic signage, is a rich and sometimes interactive form of signage in which video or multimedia content is displayed in high visibility or public place for an informational or advertising purpose . A digital sign typically consists of a computer connected to a large and visible digital screen or touch screen. Digital signage is typically much more effective and engaging than use of a traditional sign due to its ever changing and dynamic nature.

Digital signage can be used in banks, retail stores, department stores, schools, doctor’s offices, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other retail and public venues. The system can employ multiple screens if an extra-large display, or multiple user interactions are desired.

What are some of the advantages in using a Digital or Interactive Sign?

There are several advantages to the use of digital signage instead of traditional signs. Digital signage can be updated at will by administrators via the internet or a computer network while paper signs require individual replacement and physical travel to signs for replacement and or modifications.  Digital signs also can be animated and can deliver sound as well as visual content.

Why choose Next Step Digital for your Digital signage needs?

Next Step Digital is proud to be leading the charge of developing digital signage to make it more usable and functional. Through our experience in the web development, advertising and usability practices we are uniquely suited to developing engaging and eye catching digital signage that will wow your physical visitors. If its deemed a requirement, we can even tie in your digital signage to your existing content managed website to truly make an efficient content management experience.

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